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Tuesday, February 25, 2014

Some markets are impossible to control


Where did my bankers go after the IPO?
 
The JOBS Act of 2012 (JOBS = Jumpstart Our Business Startups), allows the Securities and Exchange Commission ("SEC") to treat documents required ahead of an IPO as confidential.  The process allows companies to shop for investors with no prior public awareness.  The law helps smaller companies work through issues prior to any IPO date. The process can be short for some companies and the ability to raise capital is important to advancement of the company. 

According to The Wall Street Journal, there were confidential IPO filings of more than 209 U.S. companies submitted to the SEC since Oct. 15, 2012. The companies averaged 74 days after the first confidential filing before issuing a public registration statement for their IPO. Companies with less than $1 billion in revenue in the prior fiscal year are considered emerging-growth companies under the JOBS Act and qualify for confidential treatment.

Investment banks manage the book for the IPOs and take the companies on road shows to attract interest.  Investors range from sophisticated investors in funds to retail investors that know little or nothing about the field the company works in.  The bankers try for a mix of retail and intuitional investors.  The split can be important, but more important is the follow up to create a market for the equity.

Some companies select a lesser known (and possibly lower quality) bank to pursue the capital raise.  Remember the movie “Boiler Room?” The amounts of the offerings can be in the $10s of millions and depending on the split of institutional investors to retail, the holders of equity post financing can range from few funds as investors to many independent individuals on a retail level. 

Investors may elect to hold on to the shares for long periods or seek exits quickly.  The issue is who makes a market in the stock and how much interest exists post IPO.  A hot equity can have great trading activity while a company with limited following may have only a few shares trading per day or even per week.  The latter creates significant problems.

Limited trading activity results in small orders and in frequent trades.  The lack of interest and limited trading may cause problems with your next capital raise.  Funds finding the company interesting may have volume and/or price restrictions.  The reasoning for the restrictions are seen in the following examples.  Suppose you own 1,000,000 shares in a company after an investment of $10,000,000.  Your holding period is usually a few years.  Now suppose the stock trades only 5,000 to 40,000 shares per week with extremes in price fluctuations.  If the stock moves up or down, the investor cannot get out without significant amounts of work.

A second issue arises as well.  Unsophisticated investors sometimes decide to get rid of a holding.  They may tell the broker to sell the stock.  With no counseling, the investor will sell at market rather than place a limit order.  A buyer may exist at a significant discount to market and the trade goes through with the investor taking a tremendous hair cut on the price.  The same is true in reverse.  Place an order at market and if the company trades in a limited manner, the price of the purchase may be at a very high premium.

The awareness and trading activity in the equity is an important issue for consideration by entrepreneurs.  When exploring the route to a financing, try to understand whether there will be any real support from the banking group(s) managing the offering after the offering is completed.  Secondly, create a program to generate and maintain awareness about the company and continue to follow up post financing.  Otherwise, you may find your company in a position that can create problems for your investors and possibly for your company.

 

Taffy Williams is on Twitter by @twilli2861.  Email questions to twilli2861@aol.com. More is available via his company  website ,  photo  website, or “LIKE” ColonialTDC on Facebook.  You can also find him in the group Startup  Group on Linkedin. Other articles are in the Charlotte, NC- small business section of Examiner.com.

Thursday, February 6, 2014

One rant after another is sometimes required


Sorry, it's not my department!
Having spent many years working for the government, I leaned that persistence and calmness pays off.  This is the case nearly 99% of the time.  That said, there are those situations when a RANT may help get the attention of those inhibiting actions that need to be taken.  It is something I rarely do, but find that frustration can reach a point where the pressure plug blows!

It is amazing just how many people feel something is not his or her problem and any solution must come from someone else.  Take for example an equity transaction involving a company, a transfer agent, and a stockbroker.  Seems simple that you pay for the equity you get the stock, yet when something falls short in the delivery of the shares, the only owner of the problem is the person that paid for the shares.  None of the others feels they have the authority or power to resolve the issue.  Try this one as another example; an insurance underwriter tells an agent that the agent may no longer issue policies on behalf of that insurer.  The agent wants to move your policy to a different issuer stating the old firm is going up on prices by as much as 50%.  Then you go to a new agent and get the same insurance from the same firm for a lower price.  However, all the policies must be rewritten and new numbers assigned.  This triggers a bank holding a note to send a letter saying you have no valid insurance.  Essentially, no one wanted to call the bank and the insurer did not want to keep the original policy numbers.

I suspect I should not be so hard on others, since when I worked for the government one of my favorite lines was “You need to call … to get that resolved.  My department does not do that.”  The reality is that everyone knows their own level of authorization, i.e., what they can do and cannot do.  However, they may have an additional level of authority many times.  They can try to be kind enough to help resolve a problem before an official RANT comes about. 

Customer service is a critical area for any business.  The ability to help the customers achieve something is a great way to send a strong message.  You may not be the total owner of a problem, but you can try to help get an issue resolved in a timely manner.  Think about how that customer feels once the issue is resolved and whether the individual may be willing to stick with your firm longer.  Why not, they see you care and like that about you and the firm.  This is the case with most any business.  In fact, a recent Rant with an airline resulted in some comps that eased bad will.  The comps mean nothing to the recipient or the airline, but the attention to do something meant a lot.

Rants are not much fun, but they do allow the pressure to release.  You may or may not get the attention of others because of a Rant.  People tend to look at the individual with a problem as a troublemaker.  However, sometimes you may need to be a troublemaker to get their attention.  The key is to direct the frustration or anger toward the business and not the person with whom you communicate.    After all, getting a nice person to take your side may help get your problem resolved. They may even be more helpful in the future.

Taffy Williams is on Twitter by @twilli2861.  Email questions to twilli2861@aol.com. More is available via his company  website ,  photo  website, or “LIKE” ColonialTDC on Facebook.  You can also find him in the group Startup  Group on Linkedin. Other articles are in the Charlotte, NC- small business section of Examiner.com.